Wednesday, 16 March 2011

Blogging Masterclass with Susie Lau from Style Bubble and Stevie from Discotheque Collection

Tonight I attended a blogging event with the masterminds behind the two best blogs around - Susie and Stevie at Nottingham Topshop.
It was really inspiring to hear them chat about their experiences and share their tips on how to create a great blog.
Some tips that I picked up -
*Need original content
*Rely on first hand experience when blogging
*Get totally involved in the blogging community
*Unique and have your OWN voice

Blogs are still being talked about as if they are this new phenomena sweeping over the fashion industry, when in fact Susie and Stevie have been blogging for the last five or six years - making them Dinosaurs of fashion blogging when thinking in relation to fashion's instant turn around and fast lead times.

There has been a lot of coverage on blogs Vs magazines and how blogs seem to be a threat to the zines. Blogging and magazines should live in harmony and should complement each other - blogs are only another way of covering fashion and they have brought on the democracy of fashion in leaps and bounds. For instance blogs have encouraged designers and brands to form two way communications with their consumers and blogging has also lead to the consumer becoming more informed and knowledgeable.  

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